What Bossland should have done is given all lifetimers a warning email 30 days before their existing keys were going to expire along with a free 1 year key as an apology for the situation and for changing the terms of the sale.
Think about all the old users who feel cheated by this turn of events... do you think they will risk purchasing any of the other bots in future? The way this whole thing has been rolled out is the wrong move.
The urgency of Bossland paints a picture that Blizzard is hurting them massively with legal fees. Bossland, by alienating your user base you're giving Blizzard what they want. People have lost confidence in you, why would we purchase another key(s) and invest money in a broken promise. Its like getting mugged on the street then trusting the mugger with your wallet a few days later.
I question whether they will be able to sustain the Bossland projects even after cheating all their old users.
Many people will also complain to governing bodies, local trading standards along with starting Paypal disputes which will freeze Bosslands account. The knock on effect will be worse due to not having the facility to accept payments through Paypal or transfer funds to bank account. Eventually they will shut down the account which will lead to more of an inconvenience for Bossland and halt sales which is the opposite of what they want. Does Bossland need more court hearings and more legal fees?
At the very least to restore confidence Bossland should be offering 1 year key free of charge to all lifetimers, that way we'll come back after a year and not feel cheated. This is surely better than people just leaving and not paying Bossland ever again?
Paying for a new key isn't the issue for most people, its the way he disabled keys without any warning other than on the forum which not everyone reads.
Ignoring complaints will just escalate the matter even further, this is inevitable with the way things are going.
This is valuable feedback for Bossland its just a shame he's not taking any of it seriously.