Take it from me... I have 2 great systems
If you have the money, get the high end intel stuff
If you want a system for 1000-1500, go amd. Unless you're running 20 accts, you can easily overclock the 8-core amd to 4.4ghz w/o fiddling with the voltage. You can actually get it to around 5-5.4 on liquid cooling (I haven't had the need to yet, but I have gotten mine to 4.8ghz on air and I recently switched to 4.4ghz / liquid cooling. it runs super cool btw on an h100)
ram - if you're going to overclock it, go with a good name brand. If you're not ... I bought some cheap 32gb (4x8gb) ram from amazon - a company called Komputerbay ... the ram works fine, no issues at all.
cooling - bite the bullet and get the h100, do yourself a favor and get the 4x 120mm fan set from amazon or newegg for $15 or so (coolermaster) so that you can add in 2 more fans, and maybe have extra fans for your case
I have the RoG crosshair v board ... and it's very friendly (you get to use your mouse in the bios! yay!)
If you go intel... either go big or go home. spend the 500 on the cpu and 300 on the mobo (amd is 200 for mobo and 200 for cpu... 1/2 the cost of the intel set)
I will not get an intel until either they cut their shizz in 1/2, or until I have the need to actually utilize their whole processing power
my h100 (w/ 4x 120mm fans) and amd 8-core @ 4.4ghz (up from 3.6ghz stock) runs at 12c idle, and room temp for medium load (room temp is around 25c usually, sometimes lower); 30-35c heavy load