It means absolutely nothing to a player botting / exploiting in wow. Since, there is nothing "illegal" being done, Blizzard would have a terrible time suing individual players, and every case would likely be thrown out of the court before it hits the judges desk.
Section 12 refers ONLY to businesses developing to circumvent Blizzards protections to their products.
You'll never get a "straight" answer from an TOS/EULA. Some of which will never hold up in court; though, most are there just to scare the shit out of the users and provide a company, who wrote them, a sense of security.