@ scottee
right click desktop world of warcraft icon select properties in target box change it to say
"C:\what ever is in between\World of Warcraft\Wow.exe" <~~~~ will open game
from
"C:\what ever is in between\World of Warcraft\World of Warcraft Launcher.exe" <~~~~~ opens the launcher and bnet app
also if you make a folder within your "World of warcraft" folder and name it something like "64icon" and drag your "wow-64.exe" file into it your desktop short cut will always open up the 32 bit instead of 64 since that file has been moved. (to do this make sure you have file extension visible, which can be set in folder options, do a search if you do not know how)
P.S. if the added folder and move file method is used, the file needs to be moved after any updates because it repopulates