Subscriptions don't lie. The only reason Wow is still alive is that they are trying to push the game into fresh foreign markets like China, Taiwan etc. The game has become childish and too easy to play, monotonous and boring. Children don't have jobs to pay $15 a month subscriptions. That leaves you the adults that still play and botters. Which is pretty much where the game is today.
All the "noobs" that have come along in the last few years have no clue how the game used to be, back when it was more difficult and you didn't have top tier gear handed to you, back when you had to raid for weeks to get a single piece of gear, or when you actually had to know how to play your character and not break CC's. Today's players don't even know what CC means. All they know is AOE.