Lets face it . subscription based models aka wow sucks . not because of the price , but because you have to pay a monthly fee and get nothing in return (apart from access to the servers ) . not currency no advantage no nothing .
and many feel cheated for a good reason simply because sometimes you don't have time to play as much as you wanted to and your subscription simply expires
The challenge with this model is not becoming a pay to win model . (at least not directly from the game company as there will always be the blackmarkets ) because the p2w model simply discourages peps from playing when you could simply buy what you need from the game shop.
Another mmo following the model of many others and going f2p :
RIFT? | RIFT Free-to-Play - No trials. No tricks. No traps. | RIFT MMORPG
Arguably the main reason of all of them having to go f2p is because they are wow clones or simply not good enough however me thinks there are many reasons for which the f2p model is more advantageous.
				
			and many feel cheated for a good reason simply because sometimes you don't have time to play as much as you wanted to and your subscription simply expires
The challenge with this model is not becoming a pay to win model . (at least not directly from the game company as there will always be the blackmarkets ) because the p2w model simply discourages peps from playing when you could simply buy what you need from the game shop.
Another mmo following the model of many others and going f2p :
RIFT? | RIFT Free-to-Play - No trials. No tricks. No traps. | RIFT MMORPG
Arguably the main reason of all of them having to go f2p is because they are wow clones or simply not good enough however me thinks there are many reasons for which the f2p model is more advantageous.







 
 
		
 . p2w because you can buy gear/gold for cash , not p2w because you don't find that gear otherwise (even the new crafting for bis is still p2w because it uses gold (lots of it in same cases) that's why the scam with diablo3's end game around ah/rmah worked so well . the ah/rmah was a great idea but not how they implemented it - for example if u had the ability to trade for money only stuff that helps you or gives u an edge but that stuff is also not enough to make u win such as gems (which could've been made very difficult to make/obtain)  and similar would;ve worked well ; and actually finding that great gear through an end game content
 . p2w because you can buy gear/gold for cash , not p2w because you don't find that gear otherwise (even the new crafting for bis is still p2w because it uses gold (lots of it in same cases) that's why the scam with diablo3's end game around ah/rmah worked so well . the ah/rmah was a great idea but not how they implemented it - for example if u had the ability to trade for money only stuff that helps you or gives u an edge but that stuff is also not enough to make u win such as gems (which could've been made very difficult to make/obtain)  and similar would;ve worked well ; and actually finding that great gear through an end game content )  questing , no lfg, and many others - they seem to be trying to improve..but..still far.
 )  questing , no lfg, and many others - they seem to be trying to improve..but..still far. 
 
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